Creating effective video advertising to promote your business used to be an expensive process. In today’s advertising environment, the same results can be accomplished with an effective marketing strategy on the web.Internet advertising revenues reached a record $23 billion last year, rising modestly during the fourth quarter as the economy headed further south, according to an Interactive Advertising Bureau report. Even though the economy might be in a slump right now, that doesn’t and shouldn’t mean that you should stop advertising at all. Cutting your advertising budget in a down market can be very detrimental, as customers still need to buy products and services. At this time you need to be able to attract new customers and make sure your customers stay with your business and don’t make a move towards your competitors.
Internet advertising is a cost effective and powerful method of reaching a worldwide audience 24 hours a day 7 days a week. Google is placing more emphasis on video on their search rankings.Your advertising on the web can also be measured without paying a company to do this. Some business owners decide to go with yellow page advertising directories. These directories are very expensive and Google doesn’t necessarily give these directories high rankings.Another negative aspect of these directories, is that once you stop your advertising with them, you do not get to keep your commercial and your rankings will possibly fall off. What you do want is known as organic rankings on Google, where your site if optimized properly will stay in a high position all of the time. Of course there are many other video marketing aspects that you need to do in order for your site to stay in a high position, and we can help you with some of those aspects.
Even though you are advertising on the web it doesn’t mean you should just slap something up there and hope it works. If the commercial is not produced well, it might turn off current customers and potential new customers to visit your site. This is where a professional video production company can help business owners create effective well produced video advertising that will attract customers to potentially visit your website.
Our Denver Video Production Company has over 23 years of experience in video advertising concepts for business owners. Contact us today to find out more information.
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